Brentford, which has yet to feature in the Premier League, is set to make more because it’s not receiving parachute payments which Fulham currently receives after its relegation in 2019. Parachute payments are designed to help clubs adjust financially to life outside of the Premier League if they are relegated.
However, if Tuesday’s champion avoids relegation in its first season in the Premier League, it stands to make an additional $346 million of revenue over the next five years, predominantly through broadcast deals.
“Given the recent impact of Covid-19, it is likely that the financial impact of promotion will be better received than ever before. The increased revenue provides these clubs with the platform from which they can develop on and off the pitch,” said Tim Bridge, director in Deloitte’s Sports Business Group.
“Promotion to the Premier League provides clubs with the financial resources to make strategic investments. While this typically includes increased expenditure in on-pitch playing talent, it still remains important that promoted clubs are committed to their longer-term financial responsibility.”
Eyes on the prize
If Brentford is to return to the top-flight for the first time in 73 years, it will have to banish its play-off demons.
The club’s previous eight play-off campaigns have all been unsuccessful but there is hope the team’s front three of Said Benrahma, Bryan Mbeumo and Ollie Watkins can fire it to victory — the trio has 59 goals between them this season.
The west-London outfit has not splashed the cash in order to be where it is today. Instead, the club’s ownership has been shrewd with investment and built what looks like a sustainable future.
The Bees are set to move into its new 17,250-seat stadium next season and would love the opportunity to host the country’s biggest teams.
“We have big ambitions and big dreams,” manager Thomas Frank said ahead of the final, per BBC Sport. “We believe in ourselves but need to go to Wembley confident but humble.”
Meanwhile, Fulham is looking to return to the Premier League after being relegated in 2019.
Nine members of the squad remain from its play-off final victory in 2018, including captain Tom Cairney.
“It’s been a rocky road this season because you can’t just have a magic wand to go from a weak mentality to fighting to win the division you are in,” said manager Scott Parker, per BBC Sport.
“I see a massive improvement from where we were, and a team that is progressing and resilient.”
Eyes now turn to Wembley Stadium for the winner takes all spectacle.